Alexis Rolloff joins GEHA as Director of Innovation and Strategy – Lee’s Summit Tribune

April 9, 2022

GEHA (Government Employees Health Association, Inc., pronounced GEHA) has announced the appointment of Alexis Rolloff as Chief Innovation and Strategy Officer and newest member of the leadership team.

Rolloff will lead GEHA’s strategic function and set the innovation roadmap for the company. As GEHA’s Chief Innovation Officer, she will focus on uncovering new business opportunities to drive a transformation that will add value to GEHA’s 2 million members. Rolloff, who will also lead GEHA’s Customer Experience Center of Excellence, will work closely with the management team to ensure the company’s long-term corporate strategy delivers positive results for his members.

A transformative leader with 20 years of experience in healthcare, Rolloff brings extensive expertise in corporate planning and performance, marketing and regulatory affairs, having held various leadership positions in innovation.

“Alexis has a deep understanding of how to turn complex business challenges into compelling solutions,” said GEHA Chairman and CEO Art Nizza. “She brings with her a track record of success through her strategic leadership experience, and her ability to deftly move from concept to prototype to market will help foster a culture of innovation at GEHA.”

Most recently, Rolloff provided consulting services to startups and established companies that focused on accelerating new offerings to market as CEO and Founder of Inflection Innovation Services. She conducted market research to refine client offerings, helped formulate marketing plans and brand assets, and created aligned business plans and performance systems to set her clients up for success.

Prior to becoming a consultant, Rolloff was Director of Innovation for Cambia Health Solutions, where she led the creation and incubation of new strategic companies, products and capabilities. In particular, she contributed to the design and launch of MedSavvy, a digital application allowing customers to compare the cost and quality of medicines.

“I am grateful for the unique opportunity to develop innovation and strategy within a strong, people-driven organization,” Rolloff said. “GEHA’s mission-driven approach has delivered tremendous value to its members, and I’m excited to leverage and accelerate innovation across the organization in this new role.”

Rolloff holds a degree in Genetics from the University of California and accreditations from Stanford University in Strategy and Organization and in the Strategy and Risk Management Division. She has also been certified as an Information Privacy Professional by the International Association of Privacy Professionals. She has spoken at several conferences, including the Ignite Innovation Summit and the Innovation Bootcamp at Lundquist College of Business.

GEHA (Government Employees Health Association, Inc., pronounced GEHA), founded in 1937, is a nonprofit member association and the largest provider of dental care and the second largest provider of medical benefits to federal employees, serving exclusively of 2 million current employees and retirees, military retirees and their families. GEHA’s mission of empowering members to be healthy and healthy is demonstrated by its focus on innovation as well as providing members with access to one of the most large networks of medical providers nationwide.

Based in Lee’s Summit, Missouri, GEHA is one of the largest employers in the Kansas City metropolitan area. For more information, visit geha.com.

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