AdTech Wrap2Earn startup lights up the streets of Mumbai with LytAds


Bombay (Maharashtra) [India], Oct. 14 (ANI / ATK): Wrap2Earn Technologies, the Mumbai-based Cab Out-of-home (OOH) branded advertising technology start-up, has announced the launch of a one-of-a-kind multimedia platform in street level; LytAds uses high-resolution internet-connected LED screens mounted on ridesharing vehicles to provide pop-up messaging to advertisers. Starting with what is arguably India’s most impactful advertising market, Wrap2Earn has installed the best double-sided digital displays that offer almost 35% more advertising space than their closest competitors in the country.

Speaking of LytAds, Elmer Dsilva, Founder and CEO, joked, “We’ve already built a working ecosystem within the cab brand space. live on all our screens in minutes. Big brands can choose to display their campaign citywide, while small businesses can activate hyperlocal “pay-as-you-go” campaigns focused on their key demographics. Adding a degree of flexibility like never seen before, LytAds allows brands to update their campaign settings and / or creatives at no additional cost for the duration of their media campaign.

Speaking about their product design, Manuel Fernandes, CTO Co-Founder, explained, “Our bespoke double-sided taxi display has a sleek design that catches the eye that demands the attention of those on display. The LED modules are the best in their class offering the best clarity even at very short distances. We have followed a very rigorous RD protocol to ensure that the entire LED cabinet is both dust and water proof while ensuring compliance with all road safety guidelines. its ability for brands to tailor their messages based on location, time of day and other event triggers. Developing this capability, Jyotiba Patil, PartnerDirector – Sales Strategy added, “LytAds is leveraging technology to ensure that brands can use our ‘mobile digital billboards’ to deliver content that’s always relevant. Not only that, it is also available to advertisers.An online dashboard to track their campaign’s performance in real time – they can see a live representation of all our screens on a map, track the number of ad reads, total display hours by location and time of day., brands will be able to download ad read logs as ‘proof of read’, ensuring our reporting is effective. platform for advertisers that combines the best aspects of digital advertising and OOH. Feature packed, technology that breaks the clutter of today’s ad space, LytAds is supposed to redefine the way n whose brands promote themselves and deliver relevant advertising messages in the physical world.

This story is provided by ATK. ANI will not be responsible for the content of this article in any way. (ANI / ATK)

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