Adopt Nigeria’s domain name for growth


Several years of campaigning resulted in a marginal increase in the number of registrations for Nigeria’s top-level domain name. Besides other factors, many cited the high cost of registering .ng as the reason for their preference for foreign domain names. However, domain name managers are wooing more Nigerians by introducing discount programs. SAMSON AKINTARO Reports

Nigeria’s National Top Level Domain (ccTLD) name is considered to be one of the most underutilized resources in the country. With millions of domain names available for registration under the .ng domain name, the country was only able to register 183,195 as of August of this year, according to data from the Nigeria Internet Registration Association (NiRA). While the country’s website owners have often blamed their choice of a domain name on the web developers who choose on their behalf, the developers have based their decisions on the cost of registering the country’s domain name. is higher than that of a generic domain. com being managed by an American company, Verisign. For example, while a .com domain name can be registered for an amount as low as N2,000, a cheap .ng registration is sold for N11,000, while premium names are sold for an amount as high as N1. million. Between January and August of this year, the .ng database grew by 6,474. Compared to last year, where a total of 28,976 were added, the growth for this year has been very slow.

Discount introduced

To encourage more Nigerians to sign up for .ng, NiRA in July last year announced discounts on new registrations for three months. The .ng promotion started on August 24, 2020 and ended on November 21, 2020. According to the NiRA report at the end of the year, the promotion period saw an increase in the registration of .ng cars from more and more companies have taken advantage of the offer. Commenting on efforts to promote .ng this year, NiRA President Muhammed Rudman said the association launched another promotion for this year on October 1. “The second non-premium level. Ng domain names are available from participating registrars at the same offering price as in the .ng of the year 2020 promotion. Are being offered to the public this year, ”said Rudman. While advising Nigerian businesses to leverage the internet to achieve better sales, NiRA urged them to take advantage of the opportunities in the .ng namespace. “This means using the .ng domain extension for personal and business websites and online platforms. It offers huge benefits. Using the .ng domain name for your website makes it easier for businesses to reach the Nigerian market. “If your business is aimed at the Nigerian market, using the .ng domain extension improves your local search engine optimization (SEO) and helps your audience easily find your business on search engines,” a- he declared. He added that the association is committed and dedicated to rewarding the entrepreneurial spirit of Nigerians who have succeeded online and contributed to the growth of the Nigerian economy. “The adoption of the .ng domain name is a way to support our efforts to develop the Nigerian digital economy,” he added.

Advantages of .ng

A domain name is an identification string that defines an area of ​​administrative autonomy, authority or control within the Internet. The right to use a domain name is delegated by domain name registrars accredited by the Internet Corporation for Assigned Names and Numbers (ICANN) – the international organization responsible for overseeing name and number systems. from the Internet. According to Mohammed, companies that register the .ng domain name in Nigeria have the advantage of being ranked first on search engines when searching online. This, he said, would, over time, lead to increased local traffic.

“Why do you think Google prefers to provide you with results using when you search for items in Nigeria and if you travel to, say, Ghana and use the same device, it will provide you with the results via Google.” com. uh? “It’s because they want to give you a result based on your location. What’s even interesting is that in the case of Nigeria, Google has both and .ng as an example of a forward-looking business. The NiRA boss added that the .ng domain gives those who do business with Nigerian companies an air of confidence and confidence in doing business with them. “This is because the domain is managed by NiRA, which is a Nigerian company where customers can file complaints in case they have any issues with your website,” he noted. He said the payment for .ng registration was in naira compared to finding currencies for foreign domain registration, adding that overall it would save money for business and the country. huge foreign exchange resources.

Unique name

Regarding the uniqueness of the country’s domain name, outgoing NiRA President Sunday Folayan described the Nigerian domain name as one of the most unique names on the internet. He explained that “if you look at domain names like .tv, most people think it’s for TV registration, which it isn’t. It belongs to the island of Tuvalu, but you see TV channels subscribing to it. “The same goes for .fm, it belongs to the country and not FM, but you see so many radio stations signing up with it. Likewise, .ng belongs to Nigeria and it is quite unique as most action verbs in English end in ng, for example running, shopping and many more. So these names are attractive. It is also appealing to Asians, Cheng, Chung, Samsung, they all end in ng, so we have a single channel that appeals to a wide range of people all over the world. Thus, the .ng domain name can be sold anywhere, not just in Nigeria. While urging other Nigerians who still use foreign domain names to join the .ng train, Folayan noted that popular and global brands are now using .ng for their websites, as well as for e-commerce platforms and many critical service-oriented businesses.

A gold mine

Several reports have indicated that countries around the world derive billions of dollars from sales of ccTLD top-level domain names, which are national identities in the Domain Name System (DNS). Germany, for example, has reportedly sold 20 million of its .de ccTLDs, and according to global prices, each is sold for at least $ 100. Additionally, Tokelau, a small island of about 1,400 people, is said to have sold 21 million units of its ccTLD, .tk, and that alone is considered the economic mainstay of the island. In December 2017, a total of 332.4 million domain names were registered worldwide. However, Nigeria, with a population of around 200 million, had only registered 142,476 of its .ng domain name as of the end of July this year.


Speaking on the value of the country’s domain name, NiRA Academy Dean Sikiru Shehu said Nigerians would gain a lot if they adopt the country’s ccTLD. According to him, the preference for foreign domain names is already depriving the country of the income it could have made by selling its own and Nigerians are putting more pressure on the forex situation with their demands for dollars to buy the domain names. . He pointed out that if properly exploited, the domain name industry is a huge market that could create many jobs for Nigerians if adopted. “We currently have 65 registrars who were able to register 142,476 .ng domain names. Suppose each of the registrars has a staff, if you multiply 65 by two you know the number of jobs that have been created. You can imagine what would happen if we had a million registrations, ”he said. “With a population of around 200 million and around 30 percent of that population are internet users, this is a strong indicator of a world of opportunity and wealth creation for name entrepreneurs. domain and the economy in general. If, however, a larger percentage of the population decides to go for non (.ng) domains, it could also cause capital flight and negatively affect the economy, ”Shehu added.

Last row

From the above, Nigeria undoubtedly has a lot to gain from promoting its identity online. And for this reason, NiRA should do more in its current efforts to deepen growth. Beyond the reduction in the price of registration, it is necessary to make the .ng domain name better known to many Nigerians.


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