9 tips to build a relationship with your list and make it profitable

When I first dipped my toes into the internet marketing game, the most popular slogan was “the money is in the list”. All the gurus were telling us this is the way to sell millions on the internet, so we all tried to make our lists as big as possible. As a virtual assistant, I have advised my clients to put their signup box at the top right of the site and create an awesome signup offer to get visitors to share their contact information.

Then a few years later, the words “email is dead” began to circulate. What?! No, it couldn’t be! But of course, email marketing is not dead but alive and well. It simply evolved like any tactic does (or should) to keep pace with the needs of our audience. Email is all about delivering customer-centric experiences. Our communication must be more personalized and relevant to our readers.

The first thing is to remember that email is just another way to talk to your customers.

The people on your mailing list have either received a gift from you, bought it from you, or “know” you in some other way. Talk to them this way rather than formal. Lots of them have probably joined your list through your social media platforms. If you’ve interacted with them there and then are formal in your email correspondence, they’ll likely think you don’t like them and that they’re just a number.

Here are 9 tips for building a relationship with your list and making it profitable.

1. Don’t be afraid of unsubscribes.
The only way not to unsubscribe from your list is to never send them. Not everyone will like your personality or your writing style. Those who don’t will never follow your recommendations and become customers, so it’s not a big loss when they unsubscribe.

2. Be yourself.
Let your personality show up on your list. People will buy from you when they feel like you know them and trust you. Try to be something that you are not and it will be on your list. You will never develop that trust and studies show that business people they KNOW, LOVE and TRUST.

3. Be informative.
Make sure that you are providing quality information to your list. Even if you are presenting a product for sale, be sure to provide information as well. Define the problem and explain why your product is the solution, but also let your followers learn something about the topic even if they are not interested in the product.

4. Stay on topic.
If your list is about personal care, this should be the subject of your email. Don’t send marketing advice to your personal care list or vice versa. Yes, there may be a few who are interested in both, but the person signed up for a specific topic and you are violating that trust that you have worked so hard to create. If your list consists of readers with varying interests, use list segmentation so that each person gets what they need.

5. Only send one article by e-mail, unless it is a newsletter.
Sending multiple items to your list can be extremely confusing for them and never get you the action you want. Make sure you have ONE call to action in every email. If given multiple options, most people won’t do anything. Never let your subscriber wonder what you wanted them to do.

6. Always have a reason to email your list
It tends to go with the number 5. Make sure there is a reason for the email you sent. If you have a goal, people will tend to read on. If they have no idea what your email is for, they’ll quickly stop reading all of your emails.

seven. Track what’s working – check your analytics.
I know I said in the introduction that you should focus on the relationships, not the numbers. But paying attention to your analytics is the only way to know which of your emails are working and which are not. This will allow you to improve your emails to your list. Remember that the main goal of your email is to create a click to a sales page. If so, it is successful whether or not you are selling a product. The sale of the product depends on the sales page.

8. Provide a way for list members to contact you.
You are building a relationship based on trust. Let people know who you are and how to reach you. That doesn’t mean you have to give them your cell phone number! You should have a contact form on your website that allows them to send an email or schedule a call with you.

9. Be responsive.
If you receive an email from a subscriber, reply to it. Nothing is worse than sending an email to a business and not getting a response. The potential customer loses interest and you miss a sale. Check your emails daily (or more often) and respond to customer inquiries. You can easily configure it so that your virtual assistant receives responses and responds quickly. Whoever does, each should receive immediate attention.

In today’s internet business world, your credibility is more important than ever. Your online reputation is often the only one that your potential customers see. Make sure that you are scrupulous in maintaining a reputation for quality products or services.

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