82.5 Communications bags creative mandate for SpexMojo
In a multi-agency pitch, 82.5 Communications took over the creative functions of SpexMojo, a new company of GKB Hitech and Shivkumar Janardhanan, former CEO of Essilor India and South Asia. The agency’s Bangalore office will take care of the matter.
GKB Hitech is a lens manufacturing company that believes in the latest technological advancements in the optical industry. It is the first company to manufacture progressive, high index and multilayer lenses in India.
SpexMojo is an omnichannel platform that seeks to disrupt the eye care industry in India. SpexMojo’s technology platform will connect the consumer to opticians, offering them the widest range and the best quality products on the market. SpexMojo also aims to introduce in India a range of high quality international brands in the eyewear category. 82.5 Communications will be responsible for launching and growing the brand; from the creation of identity to the construction of the brand.
Shobit Gupta, Director of Developer, Spexmojo Technologies, said the idea spearheaded by Spexmojo will revolutionize the optical industry in many ways, from sourcing quality products to delivering consumer choice in a journey of purchase without compromise. Working with a reputable agency like 82.5 will always bring world class creativity and efficiency in communicating this new idea.
Kapil Arora, Co-Chairman & CEO, 82.5 Communications: âIt is indeed a pleasure to be entrusted with the mandate to help build the Spexmojo brand, from its inception. There is an infectious passion that we share with the GKB team and hope to channel that, into a meaningful and disruptive offer for consumers. “
Naveen Raman, Sr Vice President & Branch Head – South, 82.5 Communications: âWhen we heard about the business model and the client’s offering, we knew it was a revolution in the Indian clothing industry. eye care. It is now our responsibility to make sure that we deploy the right strategy and the creative forces to give this idea its true worth. ”
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