7 essential questions for new SEO clients


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Onboarding a new client is always a feeling of joy and excitement. As an SEO agency owner or freelance, you always want a long term relationship with your client to create a win-win situation. To retain a customer for a long time, you need to ask the right questions so that you can create a personalized SEO plan and better serve your customers.

By asking the right questions, you learn more about their business and their ultimate SEO goals. In addition to asking for basic details about their website and target audience, the questionnaire goes beyond that.

Even if you’ve just started offering SEO packages, we’ve got you covered. In this article, we’ll take a look at the most important questions to ask your clients that will provide you with more information for effective SEO planning.

1. Resources

The first thing you need to ask your customer is if they have enough resources to handle the content or technical changes of their website? While optimizing the website, there will be several scenarios where the website owner will have to make the suggested changes from his end. If they don’t have an internal team to handle all of these changes, you can tell customers that you can handle this thing as well.

By asking this question, the overall website optimization speed will improve dramatically. This is because now you have the confidence that your team will handle all the changes on the client’s website.

2. Mode of communication

Communication is very important in SEO projects because the results and implementation of SEO tactics are dynamic and clients should be informed of every vital update. When concluding the contract, you should ask the customer about the exact modes of communication and how often you will give them the status of the website.

This is an extremely important thing that you need to keep clear and transparent from the start. It is important to make all communication transparent and more interactive. Whichever mode of communication you choose, be sure to provide timely updates to your customers.

3. Client access

Access to the website, Google Analytics, webmaster tools and other essentials is important to make the necessary changes. You should clearly define the type of access you will need to implement the SEO changes. Always ask customers if they have any problems giving access through the main account and if they want to create separate accounts for the same.

If you need access to the content calendar from the client, ask them if they can share it with you or not. Explain to your clients why it is important to get full access to generate SEO reports, create other strategies, etc.

4. Clarity of objectives

When it comes to SEO services, most people are not very clear on their primary goals of going for SEO for their business. To clarify this thing, you can have a quick brainstorming session with them to understand their business goals and then you can suggest the best to them. It is important to know how realistic customer expectations are from SEO results.

Good advice helps you build a long-term relationship with your customers and you help them achieve business goals much faster by using the right SEO strategies. Whether they want to generate more income, more traffic, create more brand presence, the goal must be clear

5. Mutual selection of keywords

As an SEO agency, you will put together lots of keywords to rank for over a period of six months to a year. However, it is always best to discuss keywords with the customer and ask them what keywords they want their website to rank for. Once you have that clarity, you can craft an SEO plan strategy accordingly and give a realistic timeline for keyword rankings.

Mutual keyword selection helps you establish clear strategic planning and your clients will have a realistic timeline that will ensure smoother SEO execution.

6. Best competitors

It is important to ask what are the main competitors that the customer wants to outdo or compete with online. Business owners fully understand their industry and can guide you better than doing a solo research on competitors. Ask your client to name the top five competitors in their business, as this will help you perform the competitor analysis accordingly.

7. Learn about the biggest challenges

Before you start SEO services, you should ask your clients what challenges they faced with their old SEO agency so that you can get a better perspective of giving them SEO suggestions or strategies. Asking questions about their challenges will help you understand their weak points and may offer them a much better solution.

These are the main questions you should ask your client before starting SEO practices on their websites. Bring more clarity, transparency and build a long-term relationship with your client by helping their business grow through SEO.

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