5 Ways To Use Memes In Your Digital Marketing Campaigns
Companies are constantly doing their best to create campaigns that are not just about the brand, but that are in line with the latest trends and customer preferences. In recent years, the meme has taken over the internet.
It might not be the most dazzling and grandiose marketing format, but it is definitely one that can make an impression and get people talking about whatever topic you choose.
Memes, simple visuals accompanied by short but sweet texts can be humorous, intriguing, thought-provoking, and they can certainly give your digital marketing campaigns a lot more traction. Younger generations in particular, like Millennials and Gen Z, appreciate memes in all their glory. Here, we’re going to list some of the most creative and versatile ways to incorporate them into your own digital strategies.
Look for trending memes
Your culture, times, and social norms all dictate what types of memes are âhotâ right now. You will find that the most priceless memes are generated completely naturally and accidentally, whether at a sporting event or cutting a scene from a popular movie.
Depending on the message your brand is trying to send out to the world, you can use trending memes to promote your new collection, but also to make your audience laugh and share your content, thus getting more people to discover your business.
There are, of course, universal memes, as most cat or puppy memes tend to be. So, you can choose something current and limited in time, which can have a lifespan for your audience, or you can go for a general and universally applicable image to turn it into something brand specific.
Be creative with the copy
Image alone doesn’t make a meme a real meme. You need the accompanying copy to send the right message and to give the image that unexpected twist that your audience doesn’t anticipate. The beauty and playful nature of memes lies in precisely that balance between using careful wording to give an image a whole new twist.
Consider using puns as another universally beloved way to get original with your regular image. Then again, you can find a famous quote and attach it to a completely unexpected image, and voila, you have a fun meme.
Customize existing models
For busy marketers, having access to a library of existing meme-worthy images combined with different ways to edit them is a dream. It’s always a good idea to start using a free memes generator that will help speed up the process while giving you lots of creative material to play with.
With the templates, you can add stickers, your own copy, or attach different images to add another layer of meaning to your new memes. Generating them faster helps you post more, so your social feed is more engaging and your social stories more dynamic for your audience.
Add them to blogs, social networks and emails
Most brands use memes on social media, which they are, indeed, perfect for. You can attach them to your new product launch, or even as a teaser to get your followers more excited about a potential new product. Not to mention that social media stories have that FOMO effect, making memes in stories a perfect tool for generating engagement.
However, you shouldn’t limit your use of memes to just social media. Start using them as visuals in your blogs and articles, to make your copy look more appealing and younger. Plus, you can use memes to get an important message across in your writing. Add them to your newsletters as well and you will increase the chances that people will actually click on your content in their emails.
Combine memes and hashtags
Like so many popular elements in digital marketing, memes work well with other trending details, including hashtags. So you can easily spruce up an âoldâ meme by giving it a brand new tagline or hashtag that is currently very popular among your followers.
On the flip side, new memes can gain popularity if you tie them to already famous hashtags, as long as they pair well. This way, you can keep your meme content fresh and engaging across different channels.
While memes are only a passing fad, although history indicates otherwise, it’s important to use them to the best of your ability in order to engage your target audience, and more so, to engage them in a meaningful way. .
Memes are brilliant at conveying important opinions in a concise yet impactful way, and they give a creative angle to otherwise boring topics. Perfect for any industry, memes are a great addition to your digital release, so use them whenever possible to reach more people and make your brand even more accessible.