5 ways to boost SEO on your WordPress site
Do you want to know how to optimize your WordPress site for better search rankings?
WordPress is a powerful platform that gives anyone easy ways to build a website and manage content without coding expertise.
It’s a flexible platform that has a repository with thousands of plugins and themes. Several options are available to you to boost the SEO of your site.
WordPress also has specific features that set it apart from other types of platforms, such as the use of tags and categories.
In this article, we’ll take a look at specific WordPress-friendly ideas that you can use to improve your SEO.
Choose the right accommodation
What does hosting have to do with SEO? Well, search engines like Google prioritize user experience over many factors.
When using a solid hosting platform, your website loads quickly – a critical SEO factor. And there are other things that your hosting service affects as well. For example, what if you lose your website data or get hacked?
A good hosting platform will help you recover your content with data backup solutions. They can provide you with an SSL certificate as part of their hosting package, which creates a positive signal of trust on your website for Google and your human users as well.
It is important that you are working with a hosting platform that specializes in WordPress issues. Investing in one early on will allow you to scale up easily and avoid any technical issues related to website management and search engine optimization.
Another preventative measure you can take to ensure that your website’s reputation is protected is to create a DMARC record. This is a line in your DNS records that helps prevent scammers from sending emails from your website. By configuring this feature, you add a positive signal of trust to your site’s domain.
Optimize your tags and categories
In WordPress, you can organize your posts into tags and categories. This makes your posts easy to find and organize and also creates context for your content.
Categories are large groupings of your post. Tags allow you to add more specific topic tags to a blog post. For example, if you have a wellness blog, a category might be “Food” and you can use tags like “sugar-free recipes”, “high in protein” and so on. to help your readers find specific content.
To use tags and categories effectively, you need to plan and organize your content. Think about ways to consolidate your posts. Whenever you post a post, categorize it correctly so that it makes sense and creates context.
Many businesses and individuals write content without thinking about how it fits the overall purpose of their site. In our WPBeginner blog, we clearly categorize our content based on what customers are looking for and general concerns about building WordPress sites. Take a look at the images below.
- We have created categories that we can use in the navigation menus to make it easier to find content
- We have also added links to the sidebar with categories containing articles on specific topics.
Customize your permalinks
Your permalinks are the URLs or addresses on which your pages and posts “live”. One of the first things to do when setting up your website is to make sure that your permalinks are user-friendly.
On your dashboard and under Settings >> Permalinks, make sure to select the “Post name” option to view your posts. When you do this, the URL of a post or page will match the title of your post.
For example, if you were writing an article titled “7 Ways to Increase Your Income”, your article URL would look like this: www.yourdomain.com/7-ways-to-boost-your-revenue
- Make sure you are using the correct permalink structure to make your URLs readable
If this setting is not enabled, you’ll get a Post URL that has a random assortment of numbers or your post’s release date – not a friendly or search-friendly feature at all.
When you have user activity and engagement on your website, you generate more backlinks to your website, get more traffic, and create good SEO signals.
You can make your website more engaging by allowing people to comment on your posts. However, you are very likely to receive spam comments which create a bad user experience and make your website look bad.
Every WordPress site comes with an automatic download of Akismet, a plugin that filters out spam comments. Using a plugin like this and captcha tools is a great way to create good comments on your blog.
Use a good SEO plugin
One of the best steps you can take is to invest in a premium SEO plugin for your WordPress site. This gives you a tool that can automate a number of SEO tasks and make sure the technical aspects of SEO are taken care of. When choosing an SEO tool, you want one that does the following:
- Adds an XML website that lists all the pages of your websites. An XML sitemap tells search engines what content is available and how to find it
- Easily connects to your Google Search Console so you can get data about the traffic and users who are accessing your site
- Optimize your publications by allowing you to add a title, description and a focus on keywords. An SEO plugin can help you preview what your website looks like as a snippet in a search result. It helps you add just the right kind of content to get more clicks
- Allows you to add schema makeup so you can display your content in search engines as rich snippets
It is quite obvious that performing these steps is actually very time consuming and difficult for anyone without technical expertise and experience. So, using a plugin that offers these features and more will allow you to easily manage the technical aspects of SEO.
Working on your SEO is an ongoing process. You need to keep creating content and doing your research to help your audience.
It is important that you create a basic SEO setup on your website in order to create the best chance of your website ranking for the right keywords from the start.
I’ve shared some important WordPress specific tips. Make sure you are using the right hosting platform and working with an SEO tool. And also continue to create content that users actually want to see. When you focus on helping people, you get the best results.