4 Robust But Often-overlooked Marketing Channels To Grow Your Ecommerce Business In 2021


4 Robust But Often-overlooked Marketing Channels To Grow Your Ecommerce Business In 2021

The use of paid ads has its ups and downs.

With it, you can expose your products to thousands of people overnight, allowing you to generate sales and leads, improve your brand visibility and even drive engagement with your audience.


This is a downside, however, cannot be taken lightly.

With paid ads, your traffic source doesn’t have longevity. Once you deactivate your ads, you immediately lose a lot of traffic. Additionally, paid ad users spend a lot of money on ad placements.

If you are looking for other marketing channels that will help you improve your web presence, generate sales, and grow your ecommerce business, I am glad you are here.

In this guide, we’ll cover four of these marketing channels.

1. Lists and directories

Many companies are investing heavily in search marketing. They have dominated both top organic search results and paid search ads, making these spaces extremely competitive.

That’s why, if you’re running a niche store or focusing on local customers, you will do well to take advantage of a better ecommerce marketing channel for you: local listings and directories.

Local directories and listings are platforms that register stores based on their niche, category, and location, along with essential information, such as name, website, industry, their contact details, opening hours, etc.

For example, if you are in the food and restaurant business, you can register with sites like MenuPages and Zomato. For automobiles, go to AutoTraders and DealerRater. You can also register with general local online directories such as Yellow Pages and EZLocal.

Other local SEO platforms include Google My Business, Better Business Bureau, Apple Maps, Yelp, and many more.

While some of these platforms only work if you run a physical branch of your online store, you can optimize your local SEO and appear in the top search results for location-specific services and product availability. .

(You can do this by sprinkling location-specific keywords across all of your pages, creating content around issues in your local industry, getting reviews from customers of that location, etc.)

Listing your online store on these online directories increases your online visibility and delivers high quality traffic as well as substantial sales and profits, all at low or competitive rates.

2. Quora

Quora is one of the best places to promote your business. It’s a question-and-answer, community-based site known for posting topical queries and getting reliable information from credible people.

The questions can be just about anything: from the latest artificial intelligence trends and technologies, profitable business niches in 2020, and more.

When someone posts queries that are relevant to your industry, you can respond with relevant responses, mention your business as an example, and feature products where appropriate.

(A word of warning: don’t sell hard. Focus on delivering value and presenting your business organically.)

If Quora members like your answer, they can share and click the “upvote” button. It shows that they found your answers or comments useful, making you more believable and trustworthy.

As you gain their trust, they are more willing to verify your ecommerce activity and recommendations and start their customer journey with your brand.

3. Digital coupon marketing

Coupon marketing is a strategy that leverages your customers’ desire to pay less on their purchases to achieve your marketing goals.

It’s a proven strategy that even the most seasoned SEOs use. In fact, according to Paul Titelman, “Giving coupons can boost your sales and conversions, loyalty and customer satisfaction. When used correctly, it can boost the number of social media subscribers and email subscribers. ”

These tactics can even help you beat and stay ahead of your competition, as buyers choose you over them because of the lower prices they’ll get with your coupons.

In the online space, coupons often go digital and come in the form of codes that customers must enter or select to get discounts, promotions, free shipping, and other offers.

To improve the performance of your ecommerce business, use digital coupons to:

  • Eliminate slow and poorly sold goods. Some products don’t get a lot of sales so take them off your shelves with huge promotions and at least breakeven. Giving even a 10% discount can allow these products to sell wildly.
  • Create your mailing list. Get more subscribers and increase your marketing opportunities by offering discounts in exchange for your customers’ email addresses. When they do that, you can send and personalize your promotional emails, enticing them to buy more from your store.

When you showcase your coupons on your site, make sure they are visible. Place them on your banner or pop-ups, depending on your marketing goal.

You should also design them in an attractive way and include call-to-action buttons, so buyers can respond easily.

You can even add time constraints to create urgency and push them to act quickly. Don’t plan your offer too far from its closing date so that you don’t snuggle up and forget about your promotion.

Here is an example of a coupon displayed on a website banner by Petal & Pup:


Image source: petalandpup.com.au.

Petal & Pup is offering 20% ​​off its flash sale when customers buy with the code “STYLE20”.

Conscious Step also displays a visually appealing pop-up with 15% off coupons for new email subscribers:


Image source: conscientstep.com.

Get your customers to buy from your online store with attractive coupons that are attractively designed and prominently displayed on your site.

In addition, make sure that your website is optimized for mobile-first indexing in order to increase the visibility of your site and, consequently, of your offers and to reach more audiences.

4. Video marketing

Marketing your business through videos can do wonders for your ecommerce business. Whether you are using a video recorded from your video conferencing software, a short Tik-Tok video, or using Facebook live, your chances of getting engagement from your audience are very high.

Video marketing is also effective.

Videos stimulate the visual and narrative nature of humans and allow them to virtually engage with your brand. This facilitates their focus and amplifies the appeal of your brand.

Use your marketing videos to:

  • Show how to use your product
  • Explain its best features
  • Showcase your company’s culture
  • Illustrate your brand
  • Reveal your new products
  • Show how you make your products
  • Show what’s going on in your event etc.

When using videos for your marketing campaign, follow these tips:

  • Tell a story rather than being commercial.
  • Get to the point within five to 10 seconds.
  • Add subtitles.
  • Include a call to action at the end.
  • Incorporate your target keywords in your video tags and descriptions (otherwise this part is one of the deadly sins of video SEO!).

These video marketing tactics help you instantly capture your customers’ interest, engage and retain them throughout your video, and increase your sales and conversion opportunities.

Additionally, you can use videos for other types of content, such as running tutorials on online course platforms such as Kajabi or Teachable, while supporting your marketing efforts.

Online course platforms or Learning Management Systems (LSI) are great for hosting your videos and lessons if you have information products.

Outperform Your Competitors With Your New Marketing Channels

If there is one advantage to marketing your e-commerce store online, it’s the wide range of promotional channels available at your fingertips. The downside: your rivals are probably already using them too – and mightily at that.

By moving away from popular channels and maximizing unique channels, you can get better leads from specific audiences and start with more robust cost metrics.

Explore platforms with great traffic, features to suit your ecommerce store, and low competition to outperform other businesses and improve your performance.

You can even track the performance of your various marketing channels with reliable marketing analysis software. It helps you assess what works and what doesn’t and make the right adjustments to improve your marketing strategies and performance.

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