1-grid: Explanation of Top Level Domains – TechCentral
Never watched a website address and I was wondering how the last section (after the endpoint) is chosen or assigned and what purpose could it have? This final section is officially known as a top level domain or TLD, and depending on 1-grid CEO Thomas vollrath, it is one of the most important parts of building your domain name and your online presence.
A TLD is also referred to as a domain suffix name and can be divided into different categories, each with its own purpose. TLDs help both search engines and consumers understand the nature of your website and business, as well as the country or countries in which you operate.
Top level domains can be divided into three main categories or extensions. These are:
- Country specific
1. Generic TLDs
Generic top-level domains are the most common and recognizable TLDs available. They are not region specific and are primarily used by global businesses or companies that want to reach a global audience. They offer options such as:
- .X Y Z
2. Country specific TLDs
These TLDs are used for websites relevant to certain regions. These TLDs are primarily used by local businesses, but also by large businesses that have independent local businesses or franchises. The most recognized are:
- co.za (South Africa)
- .ng (Nigeria)
- .us (United States)
- .uk (United Kingdom)
- .eu (European Union)
- .de (Germany)
- .fr (France)
- .cn (China)
- .ca (Canada)
3. Sponsored TLDs
These TLDs are used by particular and private entities who wish to distinguish themselves from more general groups. They are often used for large government or educational organizations, but can also be used by smaller private entities to separate by industry. They include:
- .gov (government)
- .edu (education)
- .mil (military)
Which TLD should I choose?
Choosing a TLD for your business or personal website should revolve around its purpose and your audience. If you are a growing business looking to go global, then a .com TLD is more relevant for you. If your business is located in South Africa and you don’t intend to do business outside the country for the foreseeable future, then a .co.za domain is more relevant to you and your customers.
While TLDs do not directly affect your search engine optimization efforts, search engines can use your TLD to understand where to best display your website content based on the most relevant audience. If your website’s TLD is .co.za, for example, your content is more likely to rank higher in South African search results.
Can I buy multiple TLDs?
If you are looking to compete in your industry across multiple regions, purchasing multiple TLDs relevant to your business is a smart choice. Not only do you make sure that your website can be found online if a searcher misspells it, but you also make sure that your website is found in all of the regions you operate in.
Registering a generic TLD and a country-specific TLD can improve your search engine performance and brand personalization in specific regions. Virgin Active for example, has virginactive.com but also virginactive.co.za to provide specific information to gyms and their customers in South Africa.
⇒ A top level domain is the end of your domain name that helps search engines and your audience identify the purpose and reach of your website.
⇒ TLDs can be divided into three main categories: generic, country specific and sponsored, to meet different needs and locations.
⇒ Choosing a simple TLD best suited to the purpose of your website will help consumers identify and trust you.
- This promoted content has been paid for by the affected party